— Brand —
Opening a new chapter
After hundreds of hours of exploration, research, and development, we helped TAPCO introduce the centerpieces of our creative efforts - a new name (TAPCO CU), logo, tagline, and video - first to staff, then to members. The central idea behind everything? Unlike big, for-profit banks, TAPCO puts people first. We held our breath...Applause. Mission accomplished.
— Video —
"For the Love of People" Brand Video
With a local focus and people-centric brand, TAPCO needed a way to show what they were about. So, we scripted, produced, and distributed a video that celebrated all things local and personal.
— Signage —
Refreshing dated branches
Next, it was time to give TAPCO's tired locations some love. We designed signage, posters, and environmental graphics, and carefully oversaw the execution of each element to ensure quality and brand consistency.
— Rollout —
Making a splash
We announced the rebrand to the world using social media, a late-night TV ad, and a series of fun billboards that played up TAPCO's Tacoma-ness.
— Marketing —
Moving the needle
After the rebrand, we stayed on for several years as TAPCO's agency of record, protecting their brand and partnering with them on marketing efforts. We're especially proud of helping TAPCO move its marketing online, with digital ads and edu-taining videos while maintaining its advertising presence in the physical world too.
