This means making your website more appealing to search engine algorithms, so that it appears higher in organic (unpaid) search results.
Anatomy of a successful SEO page
Metadata + Structured Data
In addition to the visible page elements, our SEO pages have standards-compliant metadata including meta tags, Schema.org structured data, and OpenGraph tags.
Long-form Content
Authoring original content over 1,000 words indicates to the bots that the page contains a significant amount of unique textual information, and therefore has value.
Hierarchal Structure
Providing a scanable system of titles is valuable to readers and bots. An “heading 1” tag is required, but a thoughtful hierarchy of sub-headings and sub-sub-headings elevates keywords.
Multi-media Elements
Google prioritizes pages with embedded videos. Ideally, these videos are “above the fold” at a certain size and wrapped in VideoObject schema with a unique title, description, thumbnail, and timestamp.
FAQs (Schema.org)
Google Search will scrape pages for Schema-compliant FAQs to promote in their “People also ask” section. Having relevant, keyword-targeted FAQs provides structured data for the search engines and an additional opportunity for exposure.
