Even a basic branding package with a logo, print collateral, and a tagline is an opportunity to tell a compelling story. In the process of crafting Helland Law Group's branding, we got the idea of creating a business card for their office dog, Slater. The card was hit with clients. As we continued to work with Helland, this initial bit of whimsy grew into a brand that feature's Slater as a brand mascot. It turns out nothing humanizes lawyers like a dog. To get the full story, go to the Helland Law Group portfolio page.

At an enterprise scale, branding is much more complex than just a logo, some stationary, and a tagline. It requires a long process that is as methodical as it is creative. Starting with stakeholder interviews and competitive research, we crafted a complete brand strategy for TAPCO Credit Union. As a multi-branch credit union seeking greater brand recognition in the local market, TAPCO’s list of needs ran the gamut: brand positioning, brand guide, logo design, print and promotional collateral, tagline, brand anthem, video production, web and app refresh, POS pieces, environmental graphics, and much more. We found the through-line for TAPCO’s rebranding in one key thought: unlike big banks, TAPCO actually cares. To see the full corporate branding project, go to the TAPCO portfolio page.

As companies and organizations evolve organically, sometimes branding efforts have a tough time keeping up with the growth and change. That's where we can come into create brand consistency between a parent company and its "offspring", a business and its product line, or an organization and its programs. Point Defiance AIDS Projects (PDAP) was the legal entity behind the Tacoma Needle Exchange, our nation's first legal syringe exchange program. It also operated the North American Syringe Exchange Network, a national network of harm-reduction providers who bought supplies in bulk together to keep costs low. This mix of programs and brand names was creating confusion for PDAP's clients, partners, employees, and funders. Our job was to help the client create a brand family with a consistent look and feel, and it all started with re-working the name of PDAP, their parent organization. Learn more about the brand system we created on the Dave Purchase Project portfolio page.